Blue Ocean strategy: implementation report in a sector in crisis
نویسندگان
چکیده
منابع مشابه
Blue ocean strategy.
Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last ten years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, ...
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ژورنال
عنوان ژورنال: Revista Ibero-Americana de Estratégia
سال: 2015
ISSN: 2176-0756
DOI: 10.5585/ijsm.v14i4.2237